The short film I have analysed is For The Birds, a Disney Pixar short. As Stuart Hall suggests the audience is positioned to a dominant, preferred view of a children’s entertainment genre. This is an animated clip however still uses that such as mise en scene to establish the temporal and geographical location within this short. The first thing we see is a telephone wire; this does establish the location of the film as this is where the whole thing is set. We can also see by this it is modern day. We also see a clear blue sky with a few white clouds to create the feeling of a sunny day, this creates a sunny happy atmosphere for the children it is aimed at and makes it more entertaining and funny. The only area we see apart from the telephone wire in the sky, is a hay field and grass bank. This shows that the geographic location is in the countryside which connotates a green, fresh place and with no distractions so the children can focus on the birds.
Throughout the clip camerawork is also used to create an entertaining atmosphere for children. The camera starts by tracking along the telephone wire which creates the feeling of movement and excitement to see what will happen at the end of the wire. We then see a master shot of the wire and a little bird flying over the top before cutting to close up the little blue bird landing on the wire and the others joining it. The camera then zooms out to reveal lots of these birds in a line on the telephone wire. We then see a medium close up of larger bird which is to introduce another character into the plot. The large bird lands in the middle of the wire but is too heavy and the camera pans down to let the audience feel part of the falling. We then see close ups to see reactions of all the birds before seeing an extreme close up of the large birds feet hanging on upside down. A wide shot then shows just how close the large bird is to floor so the audience knows what is going to happen next. When the small birds shoot off the camera stays where it is just seeing feathers to let the children use their imagination of how quick and high the birds are shooting off to without actually seeing it.
Editing is used alongside camera work throughout to give an entertainment value to the short. We see an eyeline match as the small birds are looking along and it is revealed that it is at the large bird. This is to create excitement as children in the audience are going to want to see what they are looking at.
Computer technology is very important for this short film as it is animated. Children enjoy animation and find it entertaining. The birds in this short are created to look slightly unrealistic as they have extremely large eyes and bright feathers, this too is to make them entertaining especially as they have many facial expressions, and also especially appealing to children. The sound also used is the cheeping of the birds which sounds amusing rather than having them speak, and relies more on the facial expressions and actions. It is a diegetic sound.
The introduction of the film is important as it creates a familiarity to the audience even to children. First we see a plain blue background with the Pixar sign. Then the trademark Pixar lamp then hops on which will entertain the audience as they will have seen it in many other Pixar films and Pixar shorts. The spotlight from the lamp pans across the floor before turning to the front. This brings attention to you in the audience. The lights then fade leaving only the spotlight on a black screen which makes the audience focus on that point and prepare to focus their attention for the short film about to be shown. At the end of the film the black screen returns with a white paint splat, again showing that its target audience is children, and it reveals it is the end of the film by saying the end. Six pages of credits fade in and out quickly as the attention span of children are known to be short.
This film appeals directly to its target audience of children and reaches its entertainment genre by the use of animation and computer technology.
Word Count: 759
Throughout the clip camerawork is also used to create an entertaining atmosphere for children. The camera starts by tracking along the telephone wire which creates the feeling of movement and excitement to see what will happen at the end of the wire. We then see a master shot of the wire and a little bird flying over the top before cutting to close up the little blue bird landing on the wire and the others joining it. The camera then zooms out to reveal lots of these birds in a line on the telephone wire. We then see a medium close up of larger bird which is to introduce another character into the plot. The large bird lands in the middle of the wire but is too heavy and the camera pans down to let the audience feel part of the falling. We then see close ups to see reactions of all the birds before seeing an extreme close up of the large birds feet hanging on upside down. A wide shot then shows just how close the large bird is to floor so the audience knows what is going to happen next. When the small birds shoot off the camera stays where it is just seeing feathers to let the children use their imagination of how quick and high the birds are shooting off to without actually seeing it.
Editing is used alongside camera work throughout to give an entertainment value to the short. We see an eyeline match as the small birds are looking along and it is revealed that it is at the large bird. This is to create excitement as children in the audience are going to want to see what they are looking at.
Computer technology is very important for this short film as it is animated. Children enjoy animation and find it entertaining. The birds in this short are created to look slightly unrealistic as they have extremely large eyes and bright feathers, this too is to make them entertaining especially as they have many facial expressions, and also especially appealing to children. The sound also used is the cheeping of the birds which sounds amusing rather than having them speak, and relies more on the facial expressions and actions. It is a diegetic sound.
The introduction of the film is important as it creates a familiarity to the audience even to children. First we see a plain blue background with the Pixar sign. Then the trademark Pixar lamp then hops on which will entertain the audience as they will have seen it in many other Pixar films and Pixar shorts. The spotlight from the lamp pans across the floor before turning to the front. This brings attention to you in the audience. The lights then fade leaving only the spotlight on a black screen which makes the audience focus on that point and prepare to focus their attention for the short film about to be shown. At the end of the film the black screen returns with a white paint splat, again showing that its target audience is children, and it reveals it is the end of the film by saying the end. Six pages of credits fade in and out quickly as the attention span of children are known to be short.
This film appeals directly to its target audience of children and reaches its entertainment genre by the use of animation and computer technology.
Word Count: 759
ahah i like this, thank's for posting
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