This music video I have watched is Bulletproof by the artist La Roux. This video shows relatively low production values, compared to other music videos e.g Michael Jackson’s Scream, although at first this may not appear so. As Stuart Hall suggests the audicence is positioned to a dominant, preferred view of an electro genre. This is because this video is filmed in front of a screen and computer technology is used for most of the set. However money and detail has been shown through other ways including mise en scene. Mise en scene is used to establish the temporal and geographical location within the diegetic world. First of all through the use of costume we can say a futuristic location is set. There is a use of bold colours, shoulder pads, bright make up, wet look leggings, straight lines and silver sneakers and although could be seen at first as an 80’s look, when paired up with the rest of the mise en scene connotates a weird, new futuristic look. The base of the set and background is white and black with lots of straight lines and boxes coming out of the wall connotationg a very futuristic feel. La Roux also starts by sitting on a white chair and as she is supporting such a bold look our attention is drawn immediately to her. There are also many steps going upside down as well as the right way round and in different directions which certainly connotates the future through its technology and surrealism.
Throughout the clip camerawork is also used to create this futuristic and surreal location. For the introduction of the video a high angled shot is used and pans of the white surface which follows straight black lines and the props and newer colours are revealed. This is to establish the surreal futuristic location from the start of the song. The next shot shown is a close up of the artists feet which creates and air of mystery before revealing the artist going to an establishing shot of her sat on a chair and finally a close up of the artist. The camera then tracks so to follow the artist as she is the main feature of the video. It then uses a set of medium shot, medium close up and close up shots which cuts really quick between each shot to create a flashing effect and looks techno. Lots of panning is also used throughout but from a mixture of high angles and different sides to create movement which feels surreal as the artist is still. A really visionary part of the video is where the artist is stood up leant on a surface and the camera rotates sideways to show her lying on her back. Towards the end of the video the camera often zooms out from the artist, this is to reveal that the song is coming towards an end and creates a feel to us an audience as though we are leaving.
Editing is also used alongside camerawork throughout to create the videos specific electro genre and futuristic feel. As well as cutting from different close up shots to give a lightning effect it also cuts from shots of the artist walking through a diamond and changes the background and costume. This technique makes it look as though as she is walking the same path, it is the costume and background which changes by itself connotates a very technological feel to the video, something which seems would only happen in the future. Another editing technique is used when a computerised object seems to smash and we see our artist though a broken glass effect pieced together. However in each piece the artist is wearing a different outfit so each has been filmed as a whole and then edited into the pieces. Finally, the main editing technique is seen throughout the whole video as the whole thing has been filmed in front of a blank screen and has then been edited and computerised to create a look which wouldn’t have been possible to create by hand and by using technology seems to ultimate way to give a technological feel.
Lightening helps us focus on the song of the artist because as soon as she starts singing the lights brighten and our artists face is awoken which makes the audience awaken and listen to the song. The bright light then switches to a darker one which casts a shadow over the artists face, this promotes a darker part of the song and helps the audience keep interest. Lights are often used to create slight reflections in the wall and floor surfaces. This helps everything look shiny and connotates a futuristic look. Coloured flashing lights are also used to give an electro feel which is important as it keeps up with the genre of the song.
The song is a diegetic sound throughout this video as the artist is miming and therefore feels as though is coming from her diegtic, futuristic world. However on some shots she isn’t miming but the audience still know it is her singing and appears to be in her world. The music itself ties in with the whole of the mise en scene, camerawork, editing and lighting as together they promote the electro feel which is promoting La Roux, an electro artist.
Throughout the video the artist does not use many gestures. She keeps walking a straight line which fits in with the straight lines and clean cut feel of the video as well as keeping the audience moving along with her to what feels like the beat of the song. She also keeps eye contact with the camera so that although there is a lot going on around her which is important in the creating the correct ambience, it keeps the audiences attention on her and the focus on the song she is promoting. The genre of the song is electro/pop and this video clearly states this and works along well with the song to appeal to the audience who are interested in this genre. This is mostly a young audience who follow charts and trends and the video shows to want to appeal to these through its bright colours, fashion and upbeat tempo of the music.
Word Count: 1,052
Throughout the clip camerawork is also used to create this futuristic and surreal location. For the introduction of the video a high angled shot is used and pans of the white surface which follows straight black lines and the props and newer colours are revealed. This is to establish the surreal futuristic location from the start of the song. The next shot shown is a close up of the artists feet which creates and air of mystery before revealing the artist going to an establishing shot of her sat on a chair and finally a close up of the artist. The camera then tracks so to follow the artist as she is the main feature of the video. It then uses a set of medium shot, medium close up and close up shots which cuts really quick between each shot to create a flashing effect and looks techno. Lots of panning is also used throughout but from a mixture of high angles and different sides to create movement which feels surreal as the artist is still. A really visionary part of the video is where the artist is stood up leant on a surface and the camera rotates sideways to show her lying on her back. Towards the end of the video the camera often zooms out from the artist, this is to reveal that the song is coming towards an end and creates a feel to us an audience as though we are leaving.
Editing is also used alongside camerawork throughout to create the videos specific electro genre and futuristic feel. As well as cutting from different close up shots to give a lightning effect it also cuts from shots of the artist walking through a diamond and changes the background and costume. This technique makes it look as though as she is walking the same path, it is the costume and background which changes by itself connotates a very technological feel to the video, something which seems would only happen in the future. Another editing technique is used when a computerised object seems to smash and we see our artist though a broken glass effect pieced together. However in each piece the artist is wearing a different outfit so each has been filmed as a whole and then edited into the pieces. Finally, the main editing technique is seen throughout the whole video as the whole thing has been filmed in front of a blank screen and has then been edited and computerised to create a look which wouldn’t have been possible to create by hand and by using technology seems to ultimate way to give a technological feel.
Lightening helps us focus on the song of the artist because as soon as she starts singing the lights brighten and our artists face is awoken which makes the audience awaken and listen to the song. The bright light then switches to a darker one which casts a shadow over the artists face, this promotes a darker part of the song and helps the audience keep interest. Lights are often used to create slight reflections in the wall and floor surfaces. This helps everything look shiny and connotates a futuristic look. Coloured flashing lights are also used to give an electro feel which is important as it keeps up with the genre of the song.
The song is a diegetic sound throughout this video as the artist is miming and therefore feels as though is coming from her diegtic, futuristic world. However on some shots she isn’t miming but the audience still know it is her singing and appears to be in her world. The music itself ties in with the whole of the mise en scene, camerawork, editing and lighting as together they promote the electro feel which is promoting La Roux, an electro artist.
Throughout the video the artist does not use many gestures. She keeps walking a straight line which fits in with the straight lines and clean cut feel of the video as well as keeping the audience moving along with her to what feels like the beat of the song. She also keeps eye contact with the camera so that although there is a lot going on around her which is important in the creating the correct ambience, it keeps the audiences attention on her and the focus on the song she is promoting. The genre of the song is electro/pop and this video clearly states this and works along well with the song to appeal to the audience who are interested in this genre. This is mostly a young audience who follow charts and trends and the video shows to want to appeal to these through its bright colours, fashion and upbeat tempo of the music.
Word Count: 1,052
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